Patent for remote exercise therapy obtained by Indian startup Actofit – Hindustan Times

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Published July 21, 2023 7:05 PM IST

Actofit’s technology enables individuals to embark on a remarkable fitness journey and embrace a new era of exceptional and personalized fitness

Remote exercise therapy patent secured by Indian startup Actofit
Remote exercise therapy patent secured by Indian startup Actofit

By means ofHT Brand Studio

New Delhi (India), July 21: Have you ever been in front of a camera on your phone or laptop while working out, hoping for real-time guidance and feedback? Imagine the convenience and effectiveness if that device could accurately analyze your movements, point out any mistakes and help you correct your posture on the spot like a personal fitness guru. It may sound like something out of a sci-fi movie, but Mumbai-based startup Actofit has made this futuristic dream a reality through their motion-tracking technology

Not only did they invent this advanced exercise therapy solution, but they also obtained a granted and approved patent for their innovation. In a world where innovation often seems to stagnate, Actofit has emerged as a beacon of progress, defying convention and reshaping the future of health technology.

“The motion tracking technology offers individuals the convenience of practicing physical therapy, yoga and strength training, helping them achieve their fitness goals with precision and ease, all from the comfort of their own homes.”

A study conducted by the American College of Sports Medicine has shown that just 150 minutes of exercise per week can play a vital role in preventing and treating chronic diseases, including cancer, type 2 diabetes and heart disease, and Actofit’s innovative technology gives individuals the means to take charge of their well-being by incorporating their solution into their routines, facilitating regular exercise.

Actofit’s business model for their innovative technology revolves around B2B integration, specifically targeting physiotherapy applications, wellness apps and insurance wellness apps. Through their Software Development Kit (SDK), Actofit enables these companies to seamlessly integrate their advanced technology into the market. This strategic approach enables Actofit to enhance the offerings of these partner apps and provide users with an exceptional fitness experience.

With Actofit’s advanced technology at their fingertips, individuals can embark on a remarkable fitness journey and embrace a new era of exceptional and personalized fitness.

To highlight the future of Actofit and the evolving market landscape, Pratik Saraogi, Founder and CEO of Actofit, shares his insights, stating, “The market formation tracking technology is significant, and the projected global market value of reaching $9.4 billion by 2028 offers tremendous potential for companies operating in this space,” says Saraogi. “We are excited to be at the forefront of developing advanced technology and innovative solutions that meet the evolving needs of individuals around the world.”

“The industry is coming to realize that posture correction has a major impact on health.”

Clifford Paul, Healthcare Industry Expert, AVP of Healthtech and Wellbeing at Kotak Life, praises the profound impact of these advancements, stating, “The growth of exercise posture correction software is having a transformative effect on fitness and well-being. This cutting-edge technology not only enables individuals to maintain optimal posture, but also minimizes the risk of injury, provides significant benefits to insurance companies and contributes to the overall well-being of individuals. It is truly remarkable and has the potential to promote a healthier society.”

Actofit’s recent successful funding round, led by RB Ventures, the family office of JB Boda Group, one of Asia’s largest reinsurance brokers, demonstrates their steadfast commitment to developing innovative solutions that positively impact individuals. This funding boost will allow Actofit to improve their cutting-edge technology, expand their reach through insurance wellness apps, and advance health technology.

“Our strategic partnership with RB Ventures, the investment arm of JB Boda Group, strengthens our market position and fuels our growth in the health technology field. We are proud of Actofit’s remarkable rise, with expected business revenue of 50 crores this fiscal year. As a profitable health technology pioneer, Actofit remains committed to shaping the future of the industry and providing individuals with transformative solutions.” says Saraogi.

In the field of posture correction and fitness solutions, Actofit stands alongside several alternatives that target posture correction and fitness needs.

Brands like Cultfit, HealthifyMe and UltraHuman have carved out a niche by providing cutting-edge technology. In the United States, solutions such as PostureNow and UPRIGHT GO have gained attention for their posture correction devices. With a wide range of options available, Actofit’s solution shines as an interesting alternative, distinctive as an Indian company that offers individuals a comprehensive and effective approach to achieving optimal posture and overall fitness.

Disclaimer: This article is a paid publication and has no journalistic/editorial involvement from Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or opinion(s) expressed herein. Hindustan Times is in no way responsible and/or liable for anything stated in the article and/or also with regard to the opinion(s), opinion(s), communication(s), statement(s), confirmation(s) etc. stated/stated therein.

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